Target Audience
bestweathersite.org is a website that can be used by anyone who is looking to find out more information about the weather in their area. It can be used by anyone who has mobile phones, tablets, and pcs. The people who will mainly be going to this site are people live in extreme cold weathers like Idaho and Utah, who need to constantly check the weather to know what kind of activities they will need to do that day and what kind of outfit they will need to wear. This site can also be used by anyone who wants to go on a vacation to another country and want to get a feel of what the weather is like there.
Personas
Name:
Jombolia JaBelle
Photo:
Occupation:
English Professsor at Brigham Young University - Idaho
Demographics and Education:
- 40 years old
- Married
- $108,000 annual income
- Father of seventeen children
- Has a Ph.D in Literature
Goals and motivation for using the site:
As a professor on campus, he is focused on knowing what to wear that is appropriate during the winter. He has to check the weather to know if he should wear boots when it snows or if he is fine with just normal shoes.
Social
Very active individual. Loves his wife and children. He loves going on walks and runs. Enjoys helping student out with their essay and learning from his students.
Technology
He has a desktop computer at home and at his office. He spends more time on them and is his primary device. He usually would go to his desktop computer at home before leaving work to check emails and other browsing. He does the same thing at work too. He considers himself good with technology to be able to use it. He uses his phone mainly to make calls and text.
Quote
"Get out sunny, it becomes snowy. Get out snowy, it becomes sunny."
Name:
Andromeda Bellarose
Photo:
Occupation:
Financial Accountant at Searle Hart & Associates PPLC
Demographics and Education:
- 28 years old
- Engaged and taken
- $288,000 annual income
- Has a bachelors degree in acounting
- works as a fashion model on the side and is very proud
Goals and motivation for using the site:
As an accountant who is a fashion model, the weather is very important to Andromeda. As an accountant, she has to dress approprately depending on the weather when meeting with clients. It is important to feel the part and not just look the part. As a fashion model, she loves to dress the part so if it is sunny she would dress the part, if it is snowy, she's got to wear boots and a coat. She relies heavily on getting accurate weather information.
Social
Very social and outgoing person. Loves going on tourist attractions, running to keep fit, playing sports such as tennis, golf and dodge ball.
Technology
She has an iPad and an iPhone. But she is constantly checking her phone and is what she will be using to check our site for weather information. She likes to keep up to date with the current products and will buy absolutely anything that has an apple on it.
Quote
"Do what you love as long as the weather is nice!"